Branding
MESTER
Middle East Sustainable Tourism Education & Research.
- Role
- Lead Designer
- Year
- 2016
- Platform
- Web, Print
- Industry
- Education & Tourism
- Category
- Branding
- Scope
- Brand identity, Visual design, Marketing materials
The challenge
A sustainable tourism education initiative needed a cohesive brand identity that communicates credibility across education, research, and regional tourism.
Overview
MESTER (Middle East Sustainable Tourism Education & Research) is a branding project for an education and research initiative — establishing visual identity and brand materials for the organization.
Key focus areas
- Logo and visual identity system for education and tourism
- Brand guidelines applied across digital and print touchpoints
- Visual language that balances academic credibility and regional context
Outcome
Created a cohesive brand identity for a sustainable tourism education initiative — ready for use across web, print, and event materials.
Design focus
What I shaped
- Web
Branding
MESTER
Education & Tourism
Scope
- Brand identity
- Visual design
- Marketing materials
01 · Discovery
Logo and visual identity system for education and tourism
02 · Design
Brand guidelines applied across digital and print touchpoints
03 · Delivery
Visual language that balances academic credibility and regional context
