Application

BOHO

All-in-one communication platform for social productivity.

Role: UX Consultant
Year: 2023
Platform: iOS, Android
Industry: Social & Communication
Category: Application
Client: BOHO Inc.
Scope: Product discovery, UX/UI design, Haptic design system

Engagement

Timeline: 2022–2023
Team: Product and engineering collaboration
Ownership: Owned discovery, UX/UI, and haptic design system direction for mobile.

Context

BOHO aimed to unify messaging, tasks, and social connection in one environment — reducing digital clutter for users juggling multiple apps. The product was in active development, requiring zero-to-one UX for both consumer social flows and productivity patterns.

My role

Led product discovery and end-to-end UX/UI — defining core journeys for communication, task capture, and social productivity, plus a haptic-informed design system for mobile engagement.

Approach

Started with jobs-to-be-done across communication and organization use cases. Prototyped unified home patterns that reduced context switching, then layered haptic feedback for confirmation and delight without decorative motion.

Key decisions

Single environment over app sprawl — one home base for create, connect, communicate.
Haptic system as product identity — tactile feedback patterns tied to meaningful actions.
Mobile-first social productivity — flows optimized for one-handed, repeat daily use.

What I learned

All-in-one products fail when every feature competes for the home screen — hierarchy matters more than feature count.
Haptics should confirm outcomes, not decorate transitions.

Key focus areas

Unified messaging, tasks, and social connections in one environment
Flows designed to reduce digital clutter and context switching
Mobile-first patterns for everyday communication and organization

Outcome

Designed BOHO as an all-in-one communication platform with an innovative haptic design system — delivering a seamless, intuitive, and highly engaging user experience (currently under development).

Design focus