Web Design

Optiva Inc.

UX consulting for cloud-native telecom BSS, charging, and agentic AI platforms.

Confidential work. Product visuals are omitted under client NDA. Outcomes, scope, and public links below are shared with permission.

Role: UX Consultant
Year: 2023
Platform: Web, Enterprise SaaS
Industry: Telecommunications
Category: Web Design
Client: Optiva Inc.
Scope: Enterprise UX strategy, Wireframes & prototypes, Design system, Stakeholder research
Website: www.optiva.com (opens in new tab)

Impact at a glance

BSS: Business support systems
OSS: Operations support systems
AI: Agentic AI BSS platform
5G: Monetization-ready UX

Engagement

Timeline: 2022–2024
Team: Cross-functional with product, engineering, and operator stakeholders
Ownership: Owned UX strategy, flows, wireframes, prototypes, and design system contributions for enterprise BSS/OSS web products.

Context

Optiva builds cloud-native BSS/OSS platforms for global operators — billing, charging, catalog, and digital self-care at scale. Operators launching MVNO, 5G, eSIM, and agentic AI monetization needed enterprise UX that could simplify complex workflows without slowing delivery teams.

My role

As UX Consultant, I led user-centered design across stakeholder research, user flows, wireframes, interactive prototypes, and design system work for web-based OSS/BSS tools — including agentic AI and 5G monetization experiences.

Approach

Mapped operator workflows across catalog, charging, rating, billing, and self-care before designing UI. Built reusable patterns for enterprise density — progressive disclosure, role-based views, and consistent navigation across cloud-native SaaS modules.

Key decisions

Workflow-first design — understanding operator tasks before visual exploration.
Unified design system — consistency across BSS modules to reduce training and support costs.
Agentic AI as a surfaced capability — not a hidden backend; monetization UX made legible to business users.
Research with stakeholders — aligning product, engineering, and operator admins early.

What I learned

Enterprise telecom UX wins on clarity under operational pressure — not aesthetic minimalism alone.
BSS complexity is a design problem when patterns fragment across modules.
AI monetization features fail when operators cannot see business impact in the workflow.

Workflow model

Simplified enterprise BSS surface map (non-confidential).

Key focus areas

UX for Optiva BSS Platform — policy, charging, rating, billing, product catalog, and digital self-care
Enterprise workflow design for operators launching MVNO, 5G, eSIM, and digital brand experiences
Research, user flows, wireframes, and interactive prototypes for web-based OSS/BSS tools
Design system and style guide work for consistency across cloud-native SaaS products

Outcome

Delivered research-informed UX for enterprise telecom platforms — improving clarity across complex BSS/OSS workflows. Optiva’s Agentic AI BSS has since been recognized with industry awards for AI-driven monetization.